Hypothetically speaking, imagine if a VPN listed its location in a privacy-friendly country, but in reality, operating in a country with extensive data retention or surveillance laws. When it comes to VPN services, not knowing who’s running the show or where the company is located, can be somewhat detrimental to your privacy.
VPN Transparency & Why You Should Be Concerned About It? Companies like Whole Foods and Patagonia openly disclose their product procurement methodologies and their supply chains. Take for example Buffer that introduced open salary list in order to achieve greater transparency. These are enough reasons why companies around the world are improving their efforts to achieving transparency. It makes sense right if retailers were constantly under the radar, wouldn’t that result in better product and services? That’s just a brief look into the power of transparency. In addition to that, 73% of consumers said they would pay more for a product that offered complete transparency.Īnother study by Harvard Business School revealed a 17% increase in customer satisfaction and a significant 13% faster customer service when chefs and customers could transparently see each other. And transparency seems to be the key to that.Īccording to a study conducted by Label Insight, more than 94% of surveyed consumers said they were more likely to be loyal to a brand that offers transparency. Source: Number of Scams in Australia from 2015-18įor businesses looking to build brand loyalty, it is absolutely crucial first to build consumer trust. Take the case of Australia, the total number of scans is increasing over the years since 2015. Since today’s consumers are savvier than the generation before, skepticism seems to be the default emotion of most consumers.Īfter all, the statistics of online scams has never been higher. However, things are changing for the good. Stepping into the realm of business and we don’t see the same level of transparency, at least not at the moment. Whether it be product reviews or our deepest and darkest thoughts, we share our minutiae online without even thinking twice. With global information only a click away and social media connecting the world, we are compelled to know and share anything and everything. If we look at the statistics, the trend for “business transparency” has soared significantly over the past five years.
The term “need to know” has undergone a massive shift over the past few years. Transparency, Why Is It Crucial For Business Success? In this investigative article, you’re going to find intriguing findings.īut first, let’s talk a little bit about transparency and why it’s even important. However, to restore your faith in VPN providers, I went all out Ace Ventura on several VPN providers to see if they’d open up. However, the fact that they don’t disclose their company owners makes me a little wary of their practices. NordVPN and ExpressVPN are exceptional VPN services without a doubt. Now I’m not suggesting that VPN providers should disclose their secrets however, a little transparency about their owners, their company addresses can help a consumer make a planned decision. While it sounds plain and simple, it’s easier said than done.įor a VPN provider, disclosing as little information as possible seems to be the norm. Transparency in business calls for stakeholders to openly disclose their business’s goals, performance, and operations for the general public.
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